I’m Julie
BJJ HER (trading name of Lorelic Ltd) started as a personal project. I’m a woman who trains Brasilian Jiu-Jitsu (BJJ) – a sport that never fails to humble, challenge, and ground me. But BJJ HER quickly became something more: a name that represents the balance between my creative ambition and personal growth.
The initials BJJ don’t just stand for a martial art; they also stand for:
Brand. Journey. Jump.
- Brand: Helping small businesses and creative entrepreneurs craft a brand that feels true and clear.
- Journey: Every project, whether it’s a website, an SEO audit, or a short video, is part of a bigger journey toward visibility and impact.
- Jump: Leaping into business, creativity, freelancing, or the unknown. You don’t have to do it alone.
And HER? It’s a reminder to stay rooted in values that matter:
Honesty, Effectiveness, and Results.
What I offer
I’m a technical SEO strategist with 15+ years of experience across content strategy, on-page optimisation, and digital marketing working across numerous industries – now focused on helping real businesses build engaging online visibility.
In a landscape shaped by AI tools, chatbots, and Google’s evolving AI Overviews, it’s never been more important to build a technically sound site with purposeful, human-friendly content. I help businesses not only keep up with these changes but also stand out by combining foundational SEO with forward-thinking strategies built for the modern search experience.
Through BJJ HER, I offer:
🧑🏻🎨 Website Design & Management
- Clean, search-friendly websites on WordPress, Webflow, or CMS of choice
- Site speed, usability, accessibility and hosting support
- Monthly maintenance and content support available
🕸️ SEO Services (Full-Stack)
- Technical SEO audits and fixes (Core Web Vitals, schema, indexation)
- Keyword research, content planning, and site architecture
- On-page optimisation and content improvement
- AI-overview optimisation strategies for evolving SERPs
- Ongoing strategic consulting or freelance support
🎥 Video Content
- Short-form edits for Instagram/YouTube
- Filming and content repurposing strategy
- Use of iPhone + gimbal, Insta360, DaVinci Resolve editing
👩🏻🏫 Courses & DIY Resources (Coming Soon)
- Beginner-friendly site audit kits
- Affordable SEO training for solo founders
- Simple, no-fluff advice for getting found online